Graff

Graff: history & brand profile

Brand profile · Luxury Brands Online editorial team

Graff is a British luxury jeweller established in London in 1960 by Laurence Graff. From its inception, the house built its reputation on the acquisition, cutting, and sale of exceptional diamonds, establishing itself as a significant player in the market for some of the world's largest and most notable stones. The brand's expertise spans the full diamond pipeline, with vertical integration from rough materials through to finished jewelry, enabling direct control over quality and provenance from source to retail.

The house is recognised for its focus on rare gemstones and high jewelry rather than mass-market accessory lines. Graff has become closely associated with landmark diamond sales and record transactions, as well as with the acquisition and presentation of exceptional coloured stones. This specialisation in one-of-a-kind pieces and museum-quality gems has positioned the brand within the upper echelon of the international jewelry market.

Today, Graff remains a family-controlled enterprise, retaining the operational and creative direction it has maintained since its founding. The brand continues to be defined by its commitment to diamonds of exceptional size, quality, and rarity, serving a clientele focused on investment-grade and bespoke high jewelry rather than seasonal collections or broad commercial ranges. Its standing in the luxury market reflects decades of expertise in stone selection, cutting, and the curation of pieces that frequently attract international attention.

Categories: Jewelry.

The history above is the original luxurybrandsonline.com brand article, preserved. We have added current ownership and status, and flagged any dated claims, without changing the original wording.

Sources: Encyclopædia Britannica — fashion houses & designers; The Business of Fashion — brand profiles. Editorial reference only; we are not affiliated with these brands. See our sources & fact-check policy.

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