Piaget

Piaget: history & brand profile

Brand profile · Luxury Brands Online editorial team

Piaget is a Swiss watch and jewelry house founded by Georges Piaget in 1874. The company began by manufacturing watch movements for other brands, establishing itself as a technical innovator in the early decades of the twentieth century. The manufacture gradually shifted toward producing complete timepieces under its own name, building a reputation for exceptional craftsmanship and mechanical sophistication.

The brand became internationally recognized for its ultra-thin mechanical movements, a technical achievement that defined much of its identity. Piaget set multiple records for slim calibres, demonstrating mastery of miniaturization and precision engineering. This expertise extended naturally into the jewelry domain, where the company became known for combining watchmaking excellence with high jewelry—elaborate gem-set pieces and gold designs that positioned the brand at the intersection of horology and fine jewelry.

Two models encapsulate this dual legacy: the Altiplano, closely associated with the company's ultra-thin watch designs, and the Polo, a recognizable sports model that broadened the brand's appeal. These collections reflect the breadth of Piaget's offering across different market segments and occasions.

Today, Piaget is part of the Richemont group and operates as a major presence in the global luxury watch and jewelry market. The brand maintains its commitment to high-end mechanical watchmaking and fine jewelry craftsmanship, serving collectors and clients who prioritize technical refinement and aesthetic excellence alongside luxury positioning.

Categories: Watches · Jewelry.

The history above is the original luxurybrandsonline.com brand article, preserved. We have added current ownership and status, and flagged any dated claims, without changing the original wording.

Sources: Encyclopædia Britannica — fashion houses & designers; The Business of Fashion — brand profiles. Editorial reference only; we are not affiliated with these brands. See our sources & fact-check policy.

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